About Us
Etete Coffee by True Line General Trading, located in Garhoud, Dubai, offers a haven for coffee enthusiasts with a charming indoor and outdoor seating area. Adjacent to the coffee shop is the True Line General Trading office, the exclusive trader of Etete Coffee globally. Situated 200 meters from the metro station, our market analysis indicates growing demand for sophisticated coffee, and True Line General Trading exclusively ensures a consistent and superior supply chain for Etete Coffee blends with in the MIA region.
True Line General Trading has strategically selected Etete coffee as a testament to its unwavering commitment to sustainability and ethical sourcing practices. Etete coffee stands out for its exceptional dedication to preserving the environment and fostering support for local communities.
With a deep-rooted commitment to excellence, True Line General Trading saw an opportunity to bridge the gap between the source of the world's finest coffee and the discerning palates of the MIA region.
About Us
At True Line General Trading, we started with a passion for exceptional, authentic coffee. Inspired by Etete’s rich tradition, we bring high-quality, ethically sourced coffee to Dubai and the MIA region. From our humble beginnings, we've grown into a trusted name, driven by our commitment to top-tier quality.
Our Story
Etete Coffee by True Line General Trading strives to be the foremost supplier of authentic Ethiopian coffee, not only in Dubai but in MIA region. Our goal is to blend tradition, quality, and excellence, setting a standard for top-tier coffee experiences.
Our Mission
We envision Etete Coffee as the epitome of reliability, authenticity, and excellence within the industry, shaping the future of the coffee landscape.